THE NEXT GENERATION OF RADIO HAS A NEW NAME ...
XM SATELLITE RADIO INC.
Mobile Radio Corporation Moves into New Orbit With New Name and Major Programming Announcements
Seattle, WA, NAB Radio Show, October 1998 –
Radio listeners nationwide who have grown up with AM and FM will soon have an
alternative – XMTM.
American Mobile Radio Corporation (AMRC) President and CEO Hugh Panero announced today that the company has
changed its name to XM Satellite Radio Inc. (www.xmradio.com). He also unveiled
programming agreements with USA TODAY, Bloomberg News Radio, Heftel Broadcasting Corporation, Salem Communications Corporation,
AsiaOne and CSP AN Radio, to provide audio channels for the XM radio service.
“First there was AM, then FM and now XM Satellite Radio. Our new
name represents the next band of radio and the future of the industry, offering diverse programming, coast-to-coast coverage
and digital-quality sound,” said Panero. “Our new name, combined with this first wave of programming partners,
demonstrates the momentum of the company and excitement about satellite radio.”
XM Satellite Radio, based in Washington, DC, was founded as AMRC in 1992
and obtained one of two satellite digital audio radio service (SDARS) licenses from the FCC in October 1997. The company expects
to begin offering up to 100 satellite radio channels in 2000.
“With XM, listeners will enjoy the clearest, hottest, hippest and
most provocative radio entertainment, seamlessly across the country,” said Panero. “Wherever they live, whenever they want, in any style they can imagine –
blues, classical, Tejano, rock, oldies, jazz, R&B, country, gospel, news,
talk – XM Satellite
Radio will provide the quality programming, choice and convenience that today's consumers demand.”
A Wave of Major XM Programming
his message, Panero announced programming deals with a number of top media companies from the cable TV, newspaper and radio
- USA TODAY, the nation's largest selling newspaper, will brand
and help produce an exclusive news and information channel;
- Bloomberg News Radio will deliver the latest financial and business
news, 24hours-a-day, seven-days-a-week;
- Heftel Broadcasting Corporation, the country's largest Spanish
language radio broadcaster, will custom-build five channels exclusively for XMTM;
- Salem Communications Corporation, the nation's premier Christian
broadcaster, will create three exclusive channels;
- AsiaOne will target Asian Americans by exclusively producing two
XMTM channels; C-SP AN Radio will provide its signature audio coverage of public affairs events on Capitol Hill and around
the country, often live.