Making the simple complicated is commonplace; making the complicated simple, awesomely
simple, that's creativity.
-- Charles Mingus
Who We Are
Founded in 2003, Exact Wordsmith specializes in the development of creative, compelling communications programs and
materials for evolving organizations of
all sizes, particularly startups and nonprofits.
Exact Wordsmith’s president and CEO Scott Beller has more than
16 years public relations experience providing guidance to organizations
across a broad spectrum of industries. Scott has managed and
written about issues ranging from drug abuse prevention to food safety, satellite radio to
data security, video game labeling to parenting challenges.
He is able to adapt his writing style to connect
with any audience, and his expertise spans
virtually all writing formats.
proficiency in organizational
branding, messaging, media strategy and
outreach, product/service rollouts, cause-related and diversity marketing,
consumer education and event planning/promotion,
Scott builds communications programs and develops
the right materials to satisfy clients’
long-term business objectives. He's helped small
organizations grow and large corporations maintain market leadership.
Exact Wordsmith also
works with other independent, communications
consulting partners, as needed, to provide a full
range of specialty services, including market
research, investor relations,
financial communications, and web
Prior to starting Exact
Wordsmith, Scott earned leadership positions
with some of the world’s largest, most respected agencies, including Fleishman-Hillard, The Weber Group, and Weber
Shandwick Worldwide (WSW). During his agency
career, Scott implemented award-winning PR programs targeting local, national and international audiences for organizations, including SBC
Communications Inc., XM Satellite Radio, Nike,
Blue Ridge Networks, National Council of La Raza, the President's Office of National Drug Control Policy, Business Software
Alliance, National Hospice Organization,
and the American
recently, he was Vice President of marketing communications and technology PR with Dittus Communications Inc.
A native Virginian,
Scott earned his degree in communications
studies with a marketing minor from Virginia Tech. In 2003, he was recognized
as the Transitional Housing Volunteer of the Year by New Hope Housing, Northern Virginia's oldest and largest provider of shelter, transitional,
and permanent housing to homeless families and single
was nominated by Gabriel, EJ, Bianca and their dad Evans, the family he helps as a youth mentor.
not only what his clients are saying, but also what they mean to say. When we
were just beginning to formulate SoapBox and target investors, Scott was able to help us shape the concept and sales pitch,
putting our ideas into concrete terms that resonated with our prospects. Because he adapts
his writing style to fit virtually any format, subject matter, or level of complexity, Scott's a great PR and marketing
resource for any growing organization, like SoapBox, trying to define itself.”
Michael Mitchell, Executive Director, Soap Box Coalition